Uber, the controversial ride-hailing operator, has recruited a host of senior advisers including former European commissioner Neelie Kroes to help it navigate the many regulatory roadblocks it faces around the world.
Ms Kroes, a former competition and telecoms regulator, was a vocal proponent for Uber while in office and a well-known critic of efforts to ban the company in countries such as Germany.
Ms Kroes is to join a new public policy advisory board to help Uber fight its way through these issues. Its other members range from Ray LaHood, former US transport secretary, to Princess Reema Bandar al-Saud, an advocate for women’s employment and mobility in Saudi Arabia.
克勒斯将加入一个新的公共政策顾问委员会，以帮助优步克服这些问题。其他成员包括美国前运输部长雷•拉胡德(Ray LaHood)，以及沙特阿拉伯的女性就业及驾车权倡导者瑞玛•班达尔•沙特公主(Princess Reema Bandar al-Saud)。
In an interview with the Financial Times, she said Uber still had plenty to learn. “Uber needs to communicate in a very different way . . . They have to take into account that there are still differences in culture,” she said. “Don’t think that everybody is attacking you.”
Uber’s ride-sharing services have run into countless political and regulatory obstacles since it began its rapid expansion three years ago, disrupting traditional taxi services. It has faced bans, the arrest of executives, and civil and criminal lawsuits in multiple countries.
But some countries have started passing laws covering ride-sharing services, gradually helping Uber move out of legal grey areas and gain acceptance.
“Two years ago there hadn’t been a single new law or regulation passed in the world around ride-sharing,” said David Plouffe, an Uber board adviser who was previously campaign manager for President Barack Obama of the US. “Now there has been a lot of momentum,” he added, pointing to laws passed in the US, Australia, the Philippines and Mexico, among other places.
优步董事会顾问、曾担任美国总统巴拉克•奥巴马(Barack Obama)的竞选经理的大卫•普劳夫(David Plouffe)表示：“两年前全世界没有通过一条新的法律法规是关于拼车的。现在已经有了很大势头。”他指出美国、澳大利亚、菲律宾和墨西哥等地纷纷通过了相关法律。
Advisory board members will meet twice a year and be compensated with shares in Uber.
In Europe, Ms Kroes’ move may raise questions over the revolving door between governments and companies. Former European Commission officials have to observe an 18-month cooling-off before taking on lobbying roles in areas for which they were responsible.
Ms Kroes, who left Brussels in November 2014, dismissed the concerns. “I strongly believe in such positions, so it makes sense to give advice,” she said.